Red Bull Distribution Company

Red Bull Distribution Company (RBDC) was established to exclusively distribute Red Bull products and provide world class market execution in the United States.

Find a Distributor

Cans Sold This Year

903495423

Our Code

Our plan is to grow with people who show professionalism, focus, responsibility, and passion as a Red Bull entrepreneur... & don’t take yourself too seriously.

Members of RBDC will demonstrate integrity in everything they do, owning all failures and giving credit to their team for all successes.

The RBDC Leadership Code:

  • Establish trust, empowerment and accountability.

  • Use your head and open your heart.

  • Be who you are. Do what you say.

  • Energize with purpose and positivity.

  • Set priorities, be creative and learn from failure.

  • Think big and keep it simple.

  • Promote diversity and inclusion.

Where We Came From

Red Bull North America, Inc. (RBNA) has been giving wings to US consumers since 1997. Based in Santa Monica, California, RBNA operates as a subsidiary of Red Bull GmbH, responsible for all sales and marketing activities related to Red Bull Energy Drinks across the United States and Canada.

How It All Began

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980’s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria.

This was not only the launch of a completely new product, in fact, it was the birth of a totally new product category. Today Red Bull is available in 171 countries and over 75+ billion cans of Red Bull have been consumed so far.

Our Code

Our plan is to grow with people who show professionalism, focus, responsibility, and passion as a Red Bull entrepreneur... & don’t take yourself too seriously.

Members of RBDC will demonstrate integrity in everything they do, owning all failures and giving credit to their team for all successes.

The RBDC Leadership Code:

  • Establish trust, empowerment and accountability.

  • Use your head and open your heart.

  • Be who you are. Do what you say.

  • Energize with purpose and positivity.

  • Set priorities, be creative and learn from failure.

  • Think big and keep it simple.

  • Promote diversity and inclusion.

Where We Came From

Red Bull North America, Inc. (RBNA) has been giving wings to US consumers since 1997. Based in Santa Monica, California, RBNA operates as a subsidiary of Red Bull GmbH, responsible for all sales and marketing activities related to Red Bull Energy Drinks across the United States and Canada.

Discover the World of Red Bull Products

Our Mission

Be the Best Distribution Company in North America

RBDC Facts

27

You can find Red Bull Distribution Companies in 27 states

RBDC Facts

3,000

Employees currently in North America

RBDC Facts

109

We currently have 109 warehouses spanning across the United States

RBDC Facts

27

You can find Red Bull Distribution Companies in 27 states

RBDC Facts

3,000

Employees currently in North America

Moments in RBDC History

2021

RBDC operating in 27 states in the United States and 3 provinces in Canada.

2009

RBDC founded with the mission to be the best distribution company in North America.

2013

More than 500,000,000 cans sold in one year.

2016

First international launch in Canada.

2018

More than 1,000,000,000 cans sold in one year.

#1 fundraising team and largest team globally for the Wings For Life Foundation.

2020

100th facility opened in the United States.

2021

Responsible for more than 50% of Red Bull volume in North America.

2021

RBDC operating in 27 states in the United States and 3 provinces in Canada.

2009

RBDC founded with the mission to be the best distribution company in North America.